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July , 2014

BODICE by Ruchika Sachdeva

SS14 COLLECTION NOTE

Following our previous season’s ideology, this spring-summer we tap into the idea of flexibility and tradition, refined by soft tailoring and geometry in wearable forms. It’s a polished yet cool aesthetic, that continues to play with ideas of modernity and exploration, while working with indigenous materials and techniques. This formula has today produced a recognizable identity, which is carefully constructed through the integration of androgyny and the reinvention of classics, with a subtle hint of irony.

This collection chooses to grow with handwoven fabrics, khadi, silks and a heavy dose of fine cotton. The local technique of block print from our past has evolved itself, confronted by the odds of BODICE geometry and punctuated by minor lines in the form of stripes and grids. Our philosophy insists that fashion is an exceptional way for people to construct and challenge their own individual identities. In hues of blue, pink, white, beige and grey, these garments have a beautiful transitional quality that can alternate between work and leisure.

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